THE UNDERDOG STORY
I’m Jangeez Khan, founder of Bloke Knickers — a brand born from defiance, not design briefs.
Before this, I spent five years on the frontline — youth work, mental health, and care — different roles, same mission: to make a difference.
Eventually, I found myself building a career with one of Leeds’ biggest charities — an organisation that looked good on paper: all charitable actions, funding headlines, and public praise. For a year, I poured everything into that role. I believed in the mission, the values, the people. But behind the image was a very different story — corruption, bullying, and leadership more interested in protecting itself than the vulnerable people it claimed to help.
I spoke up. I refused to stay quiet.
They tried to silence me — through pressure, isolation, and legal games. I had no lawyer, no backing, and was already fighting my own battles with severe gut health issues, PTSD, and dyslexia. But I didn’t fold. I studied the system, stood my ground, and forced a multi-million-pound organisation to settle — on my terms. No NDA. No gag order. Just freedom and truth.
That fight lit a fire in me. I used it to build something of my own — Bloke Knickers. A brand built on integrity, resilience, and purpose. Comfort engineered for movement.
Design driven by reality. I built this to become my own boss and to turn adversity into action — to prove that even when the odds are stacked, you can still win with grit, honesty, and heart.
Because this isn’t just about underwear. It’s about backing yourself when the system counts you out. It’s about comfort that stands for something.
We donate £1 from every sale to Andy’s Man Club and Women’s Aid UK, because men’s mental health and women’s safety aren’t side issues — they’re causes that matter.
Bloke Knickers is for the underdogs who don’t stay down. This isn’t just a brand. It’s a comeback story — and it’s only just begun.